Tucker Powersports and its Kuryakyn and TwinPower brands will roll into South Dakota next month for the Sturgis motorcycle rally for the largest rally program the company has ever executed. Rally attendees will see the three brands at multiple locations in the Sturgis area with a crew of employees ready to serve customers at the event.
At the Buffalo Chip campground, the company has signed a multi-year deal with the Chip’s Fozzy’s Cycle Shop, an on-site motorcycle repair facility. Fozzy’s is a Tucker Powersports dealer and will be able to offer the distributor’s full range of parts, accessories and apparel. The relationship with the Buffalo Chip extends the brands’ visibility to two additional display locations at the campground and numerous other branding opportunities.
In the city of Sturgis, Kuryakyn and TwinPower will have nearly 4,000 square feet of display space outside the J&P Cycles Store on Lazelle Street, the main route through the city. J&P will provide retail support and technicians will be available for customers who want to purchase products and have them installed immediately.
Tucker will send a full crew of employees to staff the event for the duration of the rally, which is the biggest manpower commitment that the company has ever made to a consumer event.
“The Kuryakyn brand has been known for its presence at the top rallies in the country. We’re happy to continue that tradition and to add the great products from TwinPower to the mix as well,” said Tucker’s Vice President of Sales Brad Turner.
The company’s Sturgis Rally events will run at all locations from Friday, August 5 through Saturday, August 13.
