Northern Tool + Equipment announced it will ride with the Sons of Speed Vintage Motorcycle Racing through an integrated partnership. The announcement comes in advance of Sons of Speed, Powered By Northern Tool + Equipment as it readies for its October 15 race in New Smyrna Speedway at New Smyrna Beach, Florida.
The October race features riders all racing on pre-1950s motorcycles, expertly modified via customization to handlebars, exhaust, fenders, fuel and oil tanks, and: no brakes.
The highly customized bikes also make Sons of Speed a spectacle and a must-see experience. “Our customers are wired with curiosity and skill to continue to perfect their craft and tailor their projects, be it building, welding or customizing motorcycles,” says Suresh Krishna, President and CEO of Northern Tool + Equipment. “There is a tremendous community of motorcycle enthusiasts and this relationship with Sons of Speed is a great way for our company to connect and be seen as a go-to resource. We are excited on where this partnership will take us.”
About Northern Tool + Equipment
Family-owned Northern Tool + Equipment has been a leading supplier of high-quality tools and equipment for 40 years. It provides the right product solutions through direct channels, online and through 126 retail locations across 23 states. Along with a deep selection of hand, power and air tools, the company also carries a wide variety of products. Their offerings match every job from DIYers to commercial customers — with more than 100,000 tools and equipment ready to ship. Northern Tool also manufactures products through its private label brands NorthStar, Powerhorse, Ironton, Klutch and more.
Learn more about Northern Tool + Equipment at www.NorthernTool.com
