Tucker Powersports announced an exclusive agreement to distribute the legendary Dainese motorcycle product line to its network of powersports dealers in the US. The multi-year agreement includes leather and textile riding gear, boots, and shoes. It also covers Dainese’s line of protective armor and airbag D-Air jackets and vests. Dainese products will be available through Tucker later this year.
Founded by Lino Dainese in Italy in 1972, the Dainese company is a leader in protective apparel for active sports. The current motorcycle product line includes D-Air airbag jackets and vests. It’s a product line made famous by MotoGP riders Valentino Rossi and Joan Mir. It also includes numerous styles of leather and textile products. Among them, suits, jackets, pants and gloves, boots and shoes. The agreement also includes the distribution of Dainese’s TCX-branded road, off-road and urban footwear.
License to Thrill
“We’re thrilled to add Dainese to our roster of great partner companies,” said Tucker President and CEO Marc McAllister. “Our dealer network will make Dainese products easily available to riders looking for high-quality riding and protective gear.”
Dainese Group CEO Cristiano Silei commented, “I’m excited about signing this agreement with Tucker Powersports. It’s a new milestone in our journey of expansion and consolidation in North America. The US market has always played a crucial role for our Group and I’m sure that choosing a distributor with such a widespread, structured sales network will allow us to achieve increasingly ambitious goals.”
“The range of products that this partnership brings to Tucker is outstanding,” said Tucker’s Director of Business Development Jamie Kempinski. “Dainese’s reputation for quality and their eye for style has all of us excited about adding their full motorcycle product line to our portfolio.”
Tucker distributes top brands and also offers its own brands. They include Answer, Biker’s Choice, BikeMaster, Bully Locks, CoverMax, DragonFire Racing, FirstGear, Kuryakyn, ProTaper/ProTaper Sport, QuadBoss, Speed and Strength, and TwinPower.