Reservations for this exclusive event are filling up fast. Secure your spot today and experience the biggest V-Twin networking event of the year!
Get ready for the ultimate gathering of the V-Twin motorcycle industry at the iconic Full Throttle Sturgis during the landmark 85th annual Pappy Hoel Motorcycle Rally. On Tuesday, August 5, 2025, Full Throttle Industry Day & Party will welcome industry veterans, innovators, and talented newcomers for an unmatched day of networking, collaboration, and celebration.
Designed to connect brands, manufacturers, builders, and media alike, this flagship event will feature custom showcases, elite networking opportunities, and world-class brand exposure, all set within the unmatched music and motorcycle atmosphere of the Full Throttle Saloon and Pappy Hoel Campground, the heartbeat of rally.
“At Full Throttle Sturgis, we’re creating a space where the motorcycle business doesn’t just happen but evolves,” said Michael Ballard, owner and founder of Full Throttle Sturgis. “It’s where connections are made, ideas take shape, and innovation drives the next chapter of American motorcycling.”
Make your mark at Sturgis’ premier networking event! Join us at the Full Throttle Sturgis to experience a day dedicated to world-class motorcycles, trends, and future-shaping opportunities!
Tuesday, August 5, 2025, @ Full Throttle Expo Center:
Michael Lichter Photography Exhibition:
9 a.m. – 8 p.m. | Full Throttle Expo Center
A rare, gallery-style showcase of the most iconic motorcycle imagery from legendary photographer Michael Lichter, including never-before-seen works. The exhibition celebrates Lichter’s 2025 Arlen Ness Lifetime Achievement Award.
Mama Tried Sturgis Showcase:
9 a.m. – 8 p.m. | Full Throttle Expo Center
An elite, handpicked display of custom motorcycles from the creators of Mama Tried. Celebrating craftsmanship, creativity, and culture in a museum-like format.
Trask Performance Invitational Bike Show:
11 a.m. – 4 p.m. | Gearhead Gardens
A powerhouse collection of performance-driven American V-Twins from leading builders. Judging and awards begin at 4 p.m.
Full Throttle Industry Day Party:
5 p.m. – 8 p.m. | Full Throttle Expo Center
A private mixer and networking event for industry professionals. Featuring drinks, entertainment, and face-to-face access with major players from across the V-Twin ecosystem. Registration required below.
This event is more than just a rally; it’s a year-round marketing partnership with Full Throttle Sturgis designed to drive results. Reach out to V-Twin Curators today to explore a customized, marketing-driven partnership tailored to your business needs.
