For over 100 years, Harley-Davidson has brought people together to experience adventure and freedom for the soul. H-D announces a new element of the company’s United We Will Ride campaign celebrating its collaboration with actor and H-D enthusiast Jason Momoa.
Momoa produced and directed a new video series following six Harley riders as they navigate the pandemic using the power of riding to engage with their families, their communities, and themselves. The lead video will be followed by six additional features that showcase how different riders experience freedom for the soul through their Harley-Davidson motorcycles.
“More than building machines, Harley-Davidson stands for the timeless pursuit of adventure,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “That is our mission. And with this brand campaign, Harley-Davidson and Jason Momoa are showcasing how this pursuit is strengthened through tough times. H-D riders and their experiences serve as inspiration for the power of two wheels from vintage custom motorcycles, to the electric Harley-Davidson LiveWire motorcycle.”
“Motorcycles have brought me places that have changed my life and around people that have molded who I am.” said Jason Momoa. “With my latest production for Harley-Davidson, I’m seeking to broadcast the beauty of riding and the spirit of the motorcycling community during this unprecedented time to encourage riders and aspiring riders to ride. Let’s Ride!”
Let’s Ride Challenge
H-D showcases the power of riding with the Let’s Ride Challenge launched as part of the United We Will Ride campaign. Through riding-related activities, participants can earn Let’s Ride Challenge sweepstakes* entries for a chance to win prizes celebrating the community and spirit of two wheels, including a custom 2020 Harley-Davidson Low Rider S motorcycle grand prize and weekly drawings for additional prizes.
*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 YEARS OR OLDER. VOID WHERE PROHIBITED. Sweepstakes ends 8/31/2020. For Official Rules, alternate method of entry, prize descriptions and odds disclosure, visit www.H-D.com/LetsRide.
