The desert is about to get loud. The highly anticipated Sin City Bagger Showdown is rolling into Las Vegas Motor Speedway’s Outside Road Course from September 18–20, 2025, bringing with it the season finale of the Drag Specialties Battle of the Baggers Presented by Memphis Shades, world-class motorcycle racing, scenic desert rides, a massive vendor village, and legendary after-parties at Sam’s Town Hotel & Casino.
For the first time ever, Lifestyle Cycles, Bagger Racing League & Apex Assassins in collaboration with some of the top names in the motorcycle community, are creating a three-day, fully immersive motorcycle lifestyle event designed to thrill fans, riders, racers, and industry pros alike.
Lifestyle Cycles Sin City Bagger Showdown Website
The Main Event: The Bagger Racing League Championship
This isn’t just a race—it’s the culmination of an entire season of edge-of-your-seat, high-octane competition. The Bagger Racing League Championship will feature the nation’s fastest bagger and V-twin race teams battling it out on the twisting, technical Outside Road Course at Las Vegas Motor Speedway.
Fans can expect a full slate of professional races each afternoon, showcasing incredible rider skill, precision engineering, and the heart-pounding spectacle of high-speed competition. Did we mention the fan lap!? Daring fans will get the opportunity to ride their motorcycle around the world famous Las Vegas Motor Speedway Outside Road Course!
Additionally, the event will feature a stunt showdown with some of the most skilled stunt riders in the nation! If you have never seen a stunt show, then you are missing out! This event will showcase the best of the best of today’s stunt competitors. There will also be a Bike Show featuring some of the nation’s most respected bike builders. Whether you’re a racing fanatic or just curious to see what modern V-twin performance looks like, this is the event to witness.
Ride By Day – Race By Afternoon
Friday morning kicks off with group rides to some of Nevada’s most iconic natural attractions. Riders will have the opportunity to cruise out to destinations like Lake Mead, the Valley of Fire, and the jaw-dropping Red Rock Canyon. These rides are a chance to soak in the stunning landscape, connect with fellow enthusiasts, and enjoy the freedom of the open road before heading to the track for an afternoon of action.
Saturday afternoon, the energy shifts to the racetrack, where thousands of fans will gather to cheer on their favorite riders and teams, stunt crews, shop from leading vtwin vendors, and indulge in food, drink, and entertainment throughout the day.Vendor Village, Food Trucks, and Festival Vibes
In addition to the races, fans will enjoy a festival-style atmosphere right at the speedway. With all your favorite vtwin vendors, attendees will have access to the latest in parts, gear, apparel, performance upgrades, and custom builds from some of the top brands in the industry.
Fuel your day with a variety of local food trucks, test your skills with interactive games and contests, and vibe to great music that keeps the adrenaline pumping long after the final lap.
Everybody Loves a Pre-Party – And Main Street Moto Knows How to Throw One
The action starts early with an official Thursday Night Pre-Party hosted by Main Street Moto in downtown Las Vegas. This high-energy kickoff event is a must for anyone arriving in town early and looking to dive headfirst into the weekend vibe.
- Get Up Close to BRL Race Bikes – Fans will have the opportunity to get up close and personal with the actual BRL race bikes before they hit the track. Many race teams will be displaying their fully built machines, giving attendees a rare look at the cutting-edge performance parts and setups behind the sport’s top competitors.
- Great People, Tasty Food Trucks & the Best Moto Community – Expect great music, killer food trucks, and the ultimate bike night atmosphere—all set against the neon-lit backdrop of Sin City.
The Thursday night pre-party is a night built for moto lovers—authentic community vibes, live entertainment, and a celebration of the culture that fuels the entire weekend. Don’t miss the chance to connect with riders from around the country and set the tone for an unforgettable three-day experience.
Sin City After Dark: Parties at Sam’s Town
When the engines cool down, the party heats up. All roads lead to Sam’s Town Hotel & Gambling Hall, the official host resort of the Sin City Bagger Showdown. This is where the real party begins! With spacious, biker-friendly rooms, on-site restaurants, and its own indoor Western-themed atrium, Sam’s Town combines old-school Vegas charm with modern comfort. And Lifestyle Cycles locked in a killer price on rooms! So you can rock out Vegas style without breaking the bank! Speaking of rocking out Vegas style… Here’s what we have planned each night:
Welcome Party at Roxy’s Lounge
- Friday Night (Sept 18) – The weekend kicks off with a Welcome Party at Roxy’s Lounge, where racers, fans, and vendors will raise a glass to a weekend of speed, style, and brotherhood. Attendees can expect a private bar with on-stage entertainment & a night full of Harley Davidson comradery. Did we mention Roxy’s is conveniently located just steps from Sam’s Town’s best craps tables, black jack dealers & slot machines. Roxy’s will be a great party to meet new friends to spend the weekend with; whether it be out on the road, at the track or at Sam’s Town.
Official Awards Ceremony & Pool Party
- Saturday Night (Sept 19) – After the championship dust settles, join us at Sam’s Town’s pool deck for the Official Awards Ceremony, Pool Party, & Bike Show Winner. This will be the highlight party of the weekend, & something you definitely won’t want to miss! Enjoy an indoor & outdoor bar as everyone toasts to the champions of the Bagger Racing League. Finish off your Sin City Bagger Showdown weekend with a cocktail in your hand surrounded by your best friends! Picture yourself as you share your epic stories from the weekend’s rides, races & stunts. But please do remember… What happens in Vegas, stays in Vegas.
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Vendors & Sponsors: Be Part of History
This is a first-of-its-kind event in Las Vegas—and the perfect opportunity for brands to gain visibility in front of a passionate, engaged audience of motorcycle enthusiasts. Our vendor list already includes brands like Simpson Motorcycle Helmets, Saddlemen, Legend Suspension, DP Brakes, Vance & Hines, Performance Machine, Burly Brand, Progressive Suspension, Pirelli Tires, Slyfox, Speed by Design, Ultracool, Cicada Audio, Bridgstone, S&S, Ride Wright, Dunlop & more!
With thousands of expected attendees, extensive media coverage, and deep community involvement, Sin City Bagger Showdown is actively seeking sponsors and vendors to help bring this experience to life. Opportunities include:
- Vendor booth space in the high-traffic race and festival area
- Title and class sponsorships for races
- Hospitality suite partnerships
- Branded giveaway and prize support
- Media and livestream integration
Companies interested in being a part of this milestone weekend should contact our sponsorship team at Peter@lifestylecycles.com.
About the Partners
Lifestyle Cycles is the West Coast’s premier motorcycle retailer, known for its massive selection, expert service, and deep involvement in the motorcycle lifestyle scene. Their Online Megastore has over 40,000 after-market vtwin parts & ships products around the world.
Bagger Racing League (BRL) is the nation’s premier V-twin road racing organization, created to showcase the performance potential of American baggers and V-twins through professionally sanctioned races.
Apex Assassins is a top-tier track day and performance training organization that helps riders sharpen their skills at some of the most demanding race circuits in the country.
Together with local motorcycle shops, builders, and riding communities, these organizations are building something bigger than just a race—it’s a celebration of motorcycle culture in one of the most iconic cities on earth.
Mark Your Calendars
Whether you’re a racer, a fan, a builder, or just a motorcycle junkie looking for your next great adventure, the Sin City Bagger Showdown is where you want to be this September.
Event: Sin City Bagger Showdown
Location: Las Vegas Motor Speedway (Outside Road Course) & Sam’s Town Hotel & Casino
Dates: September 18–20, 2025
Tickets, vendor applications, and sponsorship packages now available
Hotel: USE CODE: LSCi25C at Sam’s Town Checkout to save up to 40% on your stay. Visit SAMSTOWNLV.BOYDGAMING.COM to book your stay now.
For more information, visit [www.sincitybaggershowdown.com] or follow @lifestyle.cycles and @baggerracingleague on Instagram for updates.
