Indian Supports 6th Annual Veterans Charity Ride

Indian Motorcycle announced its continued support and sponsorship of the sixth annual Veterans Charity Ride (VCR) to Sturgis today. Additionally, the veteran-operated, non-profit organization implements a “service before self” initiative to show appreciation to first responders who have been working on the frontlines during the COVID-19 pandemic.

veterans charity ride

Veteran’s Charity Ride uses motorcycle therapy to help fellow veterans move forward and adjust to civilian life. The 2020 ride will include 15 total veterans – nine new veterans, along with six returning veterans who will serve as mentors.

“Getting our veterans out of the house and supporting them with the liberating power of motorcycle therapy is more important than ever,” said Dave Frey, U.S. Army Veteran and Veterans Charity Ride Founder. “Honoring our selfless and invaluable first responders during this unprecedented pandemic makes this journey even more gratifying.” In light of COVID-19, they’ll implement the necessary precautions to stay safe and healthy.

veterans charity ride

Head ‘Em Up and Move ‘Em Out

The Sturgis ride starts on July 29, 2020 in Moab, Utah. From there the group cruises through the mountainous roads of Utah. Along the way, it stops in the cities of Craig and Fort Collins, Colorado. Finally, the pack rides through some of the nation’s most scenic backroads and highways before arriving at the Sturgis Motorcycle Rally on August 7th. The group rides a variety of Indian Motorcycle models, outfitted with ReKluse auto clutch systems and custom-built Champion Sidecars for amputee and paraplegic veterans. Moreover, veterans bond through team-building exercises by sharing stories and memories of their service during the mind-cleansing motorcycle ride. 

For years, VCR has supported veterans by creating a healing atmosphere through motorcycle riding and camaraderie. Along the way, the ride stops at several small towns to commemorate and honor our nation’s veterans. This year, the event adds focus on lives outside of veterans, extending to first responders who have courageously held the frontlines in the fight against the coronavirus pandemic. VCR also extends an additional hand out to these frontline workers by providing personal protection equipment and hosting barbecues at select tour stops.

“Our nation’s veterans and healthcare workers are an inspiration, and we’re grateful to be a part of an experience that honors their selflessness and sacrifices for our country,” said Reid Wilson, Vice President for Indian Motorcycle. “We’re honored to continue supporting the Veterans Charity Ride and are humbled by their work and positive impact on our veterans.”

Veteran Army Paratrooper Dave Frey and Emmy Award-winning producer and director Robert Manciero created the Veterans Charity Ride to Sturgis. As a result, they leverage the therapeutic effects of motorcycle riding. Thus they create an adventure of a lifetime for wounded veterans.

To Find Out More…

To support the Veterans Charity Ride, donate, or to learn more visit and Additionally, you can follow along on Indian Motorcycle’s social media channels: Facebook, Twitter and Instagram. And Veterans Charity Ride’s social media channels: Facebook, Twitter and Instagram too.

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