Yes, all these kinds of things sound like a lame thing to spend money on. That is until the shit hits the fan and you are in need of some EMS attention. Whether its hitting the tarmac on your bike or having some sort of slip and fall, having emergency ID on you is a good thing to do. Who in the hell knows what kind of pharmaceuticals you are hopped up on right? bracelet from Epic ID is on the other lever and provides all your health info in a snap via a USB Emergency Bracelet. To set it up all you have to do is plug it into your computer’s USB port to input to update all your personal medical information. This makes it easy for first responders to access your vital information instantly when you need it most. www.epic-id.com