Harley-Davidson Relaunches The Enthusiast Magazine

Harley-Davidson is re-launching The Enthusiast magazine as a print and digital magazine showcasing motorcycle culture through H-D’s eyes. Originally published by Harley-Davidson from 1916 to 2008, The Enthusiast magazine replaces HOG Magazine as the official publication of Harley-Davidson Motor Company. Additionally, it will be widely available through other distribution channels.

The first new issue of The Enthusiast magazine appears in the United States this week with a cover story featuring Ewan McGregor and Charley Boorman, stars of the new Apple Original series “Long Way Up,” premiering Friday, September 18 on Apple TV+.  The series follows their epic 13,000-mile journey aboard two Harley-Davidson LiveWire electric motorcycles through South America, Central America, and Mexico.


Printed four times annually, with a circulation of more than 500,00 print copies in the United States plus 150,000 copies internationally, The Enthusiast magazine is the most broadly circulated motorcycle magazine in the world. First published by Harley-Davidson in 1916, The Enthusiast magazine was among the first consumer motorcycle magazines in print. Germany’s Motorrad (1903), Italy’s Motociclismo (1914), and Motorcyclist magazine (1909) in the United States preceded it.

HOG Enthusiast

From 1984 to 2008, Harley-Davidson produced two separate publications for owners and riders. They were The Enthusiast and HOG Tales. In 2009 H-D merged them under the HOG Magazine title into one new magazine.

With the movement of Motorcyclist to a digital format in 2018, The Enthusiast magazine, including the HOG Magazine years, remains the oldest continuously printed motorcycle magazine in the United States.

All Full and Life Harley Owner Group members receive a complimentary subscription to The Enthusiast magazine as part of their membership benefits. Free App versions of the magazine are also available for iOS and Android phones and tablets. Harley-Davidson is also exploring new ways to deliver the print magazine in the United States. Among them, selling single copies of the magazine on the H-D eCommerce site. Harley-Davidson dealerships and select boutique motorcycle shops will carry it too. For more information and history about The Enthusiast magazine, visit h-d.com/enthusiast.

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