Launching at Daytona Bike Week on Friday, March 6, the Challenger Challenge product demo tour will visit Indian Motorcycle dealers around the country, as well as select motorcycle rallies and events, including the legendary Sturgis Motorcycle Rally in August. In addition to the national tour, select Indian Motorcycle dealers will have a Road Glide on hand to ensure that any customer who visits their dealership can take the Challenger Challenge.
Indian Motorcycle will support the Challenger Challenge with a digital media campaign, highlighted by an episodic video series where action sports icon Carey Hart and his loyal sidekick, Bryan “Big B” Mahoney, pit the new Indian Challenger head-to-head against the Road Glide Special in a series of tests that showcase power, torque, braking and handling. In addition to the digital media campaign, the content series can be found on IndianMotorcycle.com, Indian’s social media and YouTube channels.
