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LiveWire Launches Immersive Experience Center


The first LiveWire Experience Center, centered on the all-electric LiveWire ONE motorcycle, has opened in Malibu, California. The Experience Center looks to introduce the electric riding experience to visitors while also creating a community space for riders.

livewire electric motorcycle experience

“California is one of the most established electric vehicle markets in the world and is an ideal location for the first LiveWire Experience Center,” said Jochen Zeitz, Chairman, President and CEO of Harley-Davidson. “The LiveWire ONE motorcycle is designed for the pursuit of urban adventure and the Malibu area offers superb riding in a variety of environments, both urban and beyond. The Experience Center will give both riders and non- riders a chance to engage with the LiveWire brand and ultimately experience the thrill of riding the most desirable electric motorcycle available today.”

livewire electric motorcycle experience

The LiveWire Experience Center was created in collaboration with London-based designer Steve Lidbury. The interior expresses urban adventure. It’s packed with polished concrete, engineered wood, perforated steel, and detailed textures. The 1,766-square-foot space incorporates a virtual showroom to support live video chats with company representatives, displays of e-motorcycle’s technology and design, a collaborative showcase featuring displays by company partners, socializing and event space and the brand’s motorcycles available for demo rides. Customers can place an order for a new LiveWire ONE motorcycle online and take delivery at home or locally, courtesy of an authorized dealer*.

Visit the LiveWire Experience Center at 3848 Cross Creek Road, Malibu, Calif, 90265.

Announcing LiveWire FutureForward Financing

The LiveWire Future-Forward Financing Program provides a 48-month LiveWire ONE ownership experience. That’s thanks to a shorter, simplified, lease-like term with multiple ways to end the program based on customer needs. Unlike a traditional loan where the buyer may be responsible for higher monthly payments and longer terms, the program is available at a payment as low as $286 a month for 47 months with only 10% down, plus a final 48th payment of $9,948.97. At the end of the 48-month term, you have the option to:

  • Return2 the motorcycle to the dealership, simply ending the program.
  • Trade in the motorcycle for any new LiveWire model, beginning a new 48-month program.
  • Refinance1 or pay off the remaining balance, owning the motorcycle outright.

Redefining Electric?

LiveWire ONE aims to redefine electric, delivering the best experience for the urban rider, with personality and soul:

  • BIKE WITH A PULSE: Haptic heartbeat adds a touch of humanity to electricity
  • DIGITALLY CONNECTED: Stream directions, monitor alerts, and track recharge status
  • INSTANT ACCELERATION: Smooth power from the electric motor that can produce 100% of its rated torque instantly
  • FAST CHARGING: Recharge DC Fast Charge 0 to 100% in 60 minutes/0 to 80% in 45 minutes**
  • FAR RANGING: 146 miles of city range, capable of traveling beyond the urban grid***
  • CUSTOM MODES: Define how LiveWire ONE performs and personalize your experience
  • CONTROL:  Advanced rider systems and a 6-axis IMU tracks and anticipates change

1Subject to credit approval. 2Excess wear, mileage and other contractual charges may apply. Please visit a LiveWire store or here for complete details.

*For the current list of LiveWire dealers, please visit here.

**Charging rate varies based on output of the charge unit and ambient/vehicle temperature.

***Range estimates are based on expected performance on a fully-charged battery and are derived from SAE J2982 Riding Range Test Procedure data on a sample motorcycle under ideal laboratory conditions. Your actual range will vary depending on your personal riding habits, road and driving conditions, ambient weather, vehicle condition and maintenance, tire pressure, vehicle configuration (parts and accessories), and vehicle loading (cargo, rider and passenger weight).


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