$1 MILLION DONATION MADE TO HERO SUPPORT GROUPS FROM HARLEY-DAVIDSON® LET’S RIDE CHALLENGE™ RIDE FOR HEROES

Five New Harley-Davidson® Motorcycles Awarded to Top-Scoring Challenge Riders

MILWAUKEE (November 11, 2025) – Harley-Davidson today proudly announced the results of its 2025 Let’s Ride Challenge™ – Ride for Heroes, which saw more than 29,000 participants log 83.4 million miles on Harley-Davidson® motorcycles as they collectively celebrated our nations’ military, veterans, and first responders. By easily breaking the 50-million-mile barrier, Let’s Ride Challenge – Ride for Heroes participants activated a $1 million donation by Harley-Davidson to organizations that support those heroes. The largest and most ambitious riding challenge ever launched by Harley-Davidson concluded its seven-month run on October 31, 2025.

“The Harley-Davidson community is always ready to step up to support those who keep us safe and free,” said Theo Keetell, Harley-Davidson Vice President of Marketing. “The Let’s Ride Challenge – Ride for Heroes combined fun with purpose, and Harley-Davidson was overwhelmed with the positive response. It’s with great pride that the company will make this donation to these very worthy organizations on behalf of all the riders who participated.”

The organizations supported by Let’s Ride Challenge – Ride for Heroes are: 1 Soldier 1 Dog 1 Team, American Legion Riders, Combat Veterans Motorcycle Association®, Hanks for Our Troops, Motorcycle Missions, National Association of Buffalo Soldiers and Troopers™, Rolling Thunder®, Wounded Warrior Project®, and Veterans of Foreign Wars.

The 2025 Let’s Ride Challenge – Ride for Heroes was active from March 28 to October 31, and open to U.S. residents with a Harley-Davidson VIN. After registering at an authorized Harley-Davidson dealership, participants built a Rev Score through subsequent dealer visits based on accumulated mileage updates, the collection of keywords and first-time dealer visits. 

The average Let’s Ride Challenge – Ride for Heroes participant logged 3,500 miles, but more than 2,300 participants logged more than 10,000 miles in tribute to those who protect and serve our communities. 

New Harley-Davidson motorcycles will be awarded to the top riders in each of five Rev Score tiers with the winners to be announced soon:

Silver Tier Grand Prize (1-2,500 miles) Harley-Davidson® Nightster® model. 

Gold Tier Grand Prize Motorcycle (2,501 - 4,000 miles) Harley-Davidson® Street Bob® model.

Platinum Grand Prize Motorcycle (4,001 - 5,500 miles) Harley-Davidson® Fat Boy® model.

Diamond Tier Grand Prize Motorcycle (5,501 - 7,500 miles) Harley-Davidson® Street Glide® model.

Black & Orange Tier Grand Prize Motorcycle (7,501+ miles) 2025 Harley-Davidson® CVO Road Glide® Model.

 

Harley-Davidson is revving up for the 2026 Let’s Ride Challenge – Ride for Heroes. Download the H-D App to stay up to date on Let's Ride Challenge details and other H-D announcements.