Harley and Bonhams Auction LiveWire for COVID-19 Relief
Here’s a chance for you to score a new LiveWire motorcycle. Harley-Davidson and Bonhams are hosting an exclusive motorcycle auction. And its proceeds are donated to United Way Worldwide’s COVID-19 Community Response and Recovery Fund.
They’re auctioning a one-of-one LiveWire motorcycle. It’s customized by H-D for this moment and accompanied by an exclusive delivery experience. The Bonhams digital auction starts Tuesday, May 12th and ends Tuesday, May 26th. That way it adheres to social distancing guidelines.
“We are all affected by the current situation, and the impact it has on the most at risk portions of society,” said Jon Bekefy, general manager of brand marketing at Harley-Davidson Motor Company. “As a longtime partner of the United Way, and inspired by their continued resilience in this crisis, Harley-Davidson is honored to have a part to play in the relief effort and to inspire our community about the open road ahead.”
In addition to the custom LiveWire motorcycle, the winning bidder and one guest get an exclusive delivery experience and “behind-the-scenes” Harley-Davidson tour. This experience includes a tour of the Harley-Davidson Museum. It’s an unparalleled look at the heritage and future of the MoCo.
Stock? Not so Much…
The LiveWire model auctioned is an exclusive version of Harley-Davidson’s electric motorcycle. The LiveWire motorcycle features a one-off paint scheme and unique graphics package created by the Harley-Davidson styling and design team. This model also features a full array of carbon fiber Genuine Parts and Accessories. Among them, carbon fiber Speed Screen Blade, Tail Section Cowl, and Tank Trim. Additionally, the motorcycle is signed by members of the Davidson family.
To mark the historical significance of the bike, the LiveWire model auctioned is number #500 of the 500 “First Strike” LiveWire electric motorcycles. The First Strike edition LiveWire models were created to celebrate the first 500 units produced by H-D. This auction is available for participants from the United States.
“When entire communities come together to support people in times of need, organizations like United Way are able to make a real difference in people’s lives,” said Brian Gallagher, President and CEO of United Way Worldwide. “The funds raised by auctioning this customized motorcycle will allow us to better provide needed services for individuals and families recovering from COVID-19 and support our efforts to bring communities back stronger than before. Thank you Harley-Davidson, Bonhams, and everyone involved in supporting this special event.”
The auction goes live online here and opens for bids on Tuesday, May 12th at 10:00am EST. It closes at Tuesday, May 26th at 4:00pm EST. All proceeds, excluding taxes and fees, will be donated to United Way Worldwide’s COVID-19 Community Response and Recovery Fund. Potential bidders can find more info about the bike and prize package at Bonhams.com/LiveWire.
Learn more about the LiveWire motorcycle at Harley-Davidson.com/LiveWire.
